Pengaruh Tagline dan Brand Ambassador Terhadap Brand Awareness Konsumen Lazada di Kota Sukabumi
نویسندگان
چکیده
Penelitian ini bermaksud memahami dampak tagline dan brand ambassador terhadap awareness konsumen Lazada di Kota Sukabumi. Metodologi penelitian yang dipakaimerupakan pendekatan kuantitatif teknik pengumpulan data memakai survei dibagi menjadi 100 responden. Pengujian kualitas instrumen dilakukan atas uji validitas reliabilitas. Hasil menunjukan bahwa (1) Tagline secara parsial bedampakpositif Brand Awareness (2) Ambassador bedampak positif (3) simultan Awareness.
منابع مشابه
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ژورنال
عنوان ژورنال: Cakrawala repositori IMWI
سال: 2021
ISSN: ['2620-8814', '2620-8490']
DOI: https://doi.org/10.52851/cakrawala.v4i2.75